The Formula

The anatomy of the pull.

Every ingredient earns its place. This is what each one is doing on your skin.

Natural pull

Synthesised pheromone compounds

Androstenone and Androstadienone are synthesised versions of the compounds your body naturally produces during peak attraction. Applied to your skin's warmth, they interact with the olfactory system to trigger subconscious social and attraction responses — before a single word is spoken. This is the core of the Ræd effect.

  • Activates in 60 seconds
  • Projects up to 12 hours
  • Odourless signal
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